Little Wisdom

I don't know anything.
I don't blog as much as I used to. I am a number of things, father, friend, ex this, ex that and partner. I'm proud of my work, my friends, my lady, my kids. I'm head of digital at Good Creative but in no way do my views reflect the people that pay me. I make Andy Gray look like a girl scout.

Recent comments

  • January 3, 2012 4:10 pm

    Try before you like →

    Let’s slow down and think about it for a moment.

    • When is the last time you were engaged with a product you hadn’t yet used?
    • When have you ever spawned a conversation about a brand you had no experience with?
    • When have you joined a community devoted to goods you’ve never tried?
    The answer is, probably never.

    Couldn’t agree more. I get wound up by those looking to reach new customers through social media. Unless you’re looking to create a cause (Dove being the most obvious example that springs to mind) then it’s going to be really tough to get people to like your brand “Just Because”.

    89 notes Filed under:  clever people, planning, social media,.

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