Little Wisdom

While doing some research for a tourism pitch I came across this quote:

We still have an essentially conflicted attitude to visitors – needing their money but finding their actual presence a nuisance. Virtual visitors would be ideal for many.

This kind of thinking, this kind of looking at your life blood as a necessary evil, can raise it’s ugly head in all walks of life. When I was a lighting designer it was in vogue to hate actors as they spoiled the sets. No, really. That happened.

However without clients an agency has nothing. That’s obvious. 

An agency can survive with bad clients. A great agency can’t grow without great clients. Clients that push and stretch and challenge you. Clients that appreciate their agency not sitting back nodding at every brief that comes in, that look forward to the agency challenging them. The best clients give the agency enough rope to hang themselves. 

I totally beleive the old saying that the public get the politicians they deserve and that goes double for us. I think that the measure of a great agency is by judging yourself on the quality of your clients. How are you doing?