What makes a great agency? People
In my wonderful, hilarious life I’ve worked full time in five places. The Village Theatre, the Tron Theatre, Biscuit, GRP, Equator and now here at Good. Ok. Six
Each one of these places have made me a better person both personally and professionally. The one thing that all these things had in common though was the people who worked in them.
The most interesting thing about all these places was the mixture of people. Theatres are structured like hotels, you have the front of house, back stage, bar staff, a whole range of people to bounce off and learn from. The variety of people and the life that they bring into yours is what enriched each one of the places I’ve worked at.
For me this is what has made agency life so fulfilling. I’ve worked in four agencies and I’ve never met someone that has really ripped my knitting. Of course you get the odd moment of difference between people, that’s to be expected. But to have a great agency you need that mixture of people that can compliment each other’s shortfalls and push each other’s abilities.
I love the moment when an idea pops up then gets passed around us all and with each person that gets it then it starts to become a stronger, more clever, more simple and more compelling idea. I love that. That only comes from the people who work with you. And that’s one of the things that makes a great agency. Ideal.
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