Great
Four years ago I wrote a few posts about what makes a great agency. Looking back I don’t think that too much has changed in what creates a great agency but I do think my thoughts have matured a wee bit on them. We’ve been going through our own brand positioning process at Good, one that has been harder than we probably originally thought. What we’ve come up with is bang on but it is sometimes hard to articulate something that you just “do”.
But I do think it is important to refresh yourself in what makes the place you work great. That, to me, is the main reasons that clients come to you and, more importantly, stay.
So. The first thing I’ll be talking about what makes a great agency is probably the most obvious. So obvious in fact that I missed it the first time round. People.
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