Steelso vs Real Life

Viral Ads: It’s about the conversation

Interesting point I heard yesterday from Rocketboom (I love you Joanne, not in a really bad stalkery way, more in a geek love way, we could be happy. I’ll stop now) from a guy called Jeff Jarvis on how content isn’t king, design isn’t king, delivery isn’t king but the conversation is king when it comes to on-line marketing.

That is also backed up by this CNN article on Viral Marketing. My take on it is that the experience is king. If it’s not well written, well designed, well executed then no converstion will start. I totally agree with the conversation being hugely important but people have to have something they feel compelled to talk about first.