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Uh oh

Olivia is off for a week and while we’re hoping that she’ll have great break that is throughly deserved we don’t know how’ll we cope without her. Have a great time and see you when you return.

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Two Months

 

I can’t apologise enough to myself for not writing. I’ve missed it, I really have. It’d about the time and time is one thing that I’ve not had a lot off recently due to work and other interests. I’m off next week with the kids which will be great, I’m planning to bury my work phone in the garden.

Got my new iPhone after a trial of great patience, esp in the awful Carphone Warehouse in Buchanan Galleries. They sowed me my box, started the process, told me that it was the last one in the shop, let me hold the box then at the last minute they took it away saying that someone had reserved it. Which actually was against the whole policy of selling the iPhone. I went men-tal. I waited until the manager told me that he had just given me terrible service, That took five minutes alone, he would only apologise but not telling me why. Once he said it I then went to an O2 shop and waited 45 minutes to get my new phone. It was painful but that’s the cost of being a fanboy.

I will write more, I’ve lots to write about and I will do more. Promise.

Today’s Best

best in class

Ok.

Best Album that I’m listening to at the moment: Robyn by Robyn

Best song I’m listening to on the best album that I’m listening to: Crash and Burn Girl

Best Album that I’ve not listened to yet as I only got it last night: Home Before Dark by Neil Diamond

Best book I’m reading: Super Crunchers

Best Game: GTA IV

Best new Gadget I want: Big telly

Best thing on telly: Doctor Who

Best thing I really would like but not get: More time

Ta.

Best iPhone Review Ever

 Jakers!

Yes, not back on it, still on it. However Jake, my 6 year old son, loves my iPhone. He can’t believe he can use it without me telling him what to do. He’s adoring it, esp Physics 0.3, and is so impressed he asked me if the phone had been to magic school. To me that is the best review I’ve heard. Loving his work.

What makes a great agency? Passion

You can fake fun. You can fake insight. You cannot fake passion. You can’t. I’ve tried to fake it and failed. You can try for a while but then it’s just an act and it can be seen straight through.

Passion is the fire. It’s the difference between doing something and loving something. It’s the one thing that can make a new client decide to go with you rather than another agency. It should surround the client, it should be in the copy that is written, that artwork that’s presented and in the meetings that you have.

For me this is the most difficult attribute to qualify. You can’t make passion. It really comes from within and as such I don’t think it’s possible for me, or anyone, to tell you how to be passionate about your job. I do know that it makes all the difference in the world.

You can tell a great agency by the passion that the people you come into contact have for you and your work. That passion should exude in designs, in ideas. You’ll feel it when you see it.