Steelso V6.0

Ok. I just don’t where to start. Blame my new glasses, I’ve walked by this nonsense for months.

1. If you’re going to be “cutting edge” or “out there” the don’t use kiddy-on swearing in an ad. Don’t be an arse and use symbols to hide the swear words. We’re not stupid. I find it offensive not to say Fucking and use asterisks, etc to hide the word. Patronising fuckers.

2. Don’t, don’t, don’t dare tell me what’s cool. Let me experience what’s cool then let me tell people. I can’t believe that you expect people to believe that you’re selling flats that are cool just because you can plaster the notion on the side of a building. Just be cool, don’t shout cool. That’s, well, not cool.

3. But if you are going to go with points 1 and 2 at least then follow that message in your other posters and website. Have the courage of your convictions. I like your illustrations but by that big, stupid ad just totally diminishes the nice work that has been done.

At least the sky looks pretty. I’ll be ok, I have nicer posts.

steelso :: Aug.06.2007 :: Design, Idiot, Thoughts :: 11 Comments »

Poor logo, it just can’t get a break. Ofcom gets the promotional film on the Internet removed after 22 people suffer epileptic fits after watching it, the design agency responsible for it blame the Olympic committee for not promoting it properly and London’s Lord Mayor says that the agency shouldn’t be paid for it.

It’s a nightmare. And while I support the agency for supporting the work I don’t think it’s the best idea in the world to start giving the client a public kicking for not displaying it properly. Surely the committee and the agency and any PR firm involved would’ve got togethe to manage this? It just adds more fuel to an already fierce fire if the sniping starts.

When I saw the video of the branding I could see it working a bit better than the static logo. The Olympic editor at the BBC gives a good analysis of the madness so far.

steelso :: Jun.07.2007 :: Design, Politics, Thoughts :: 1 Comment »

As a logo it’s not going down well at all. I loved the comment about the designer’s parents being very proud…

Be interested to see if it’s a grower. It’s not really tripping my switches at the moment though. Could it be another Wii moment? Where everyone hated the name when launched (esp after teh codename for it was Revolution) and now you just can’t imagine being called anything else. Time will tell.

steelso :: Jun.04.2007 :: Design :: 5 Comments »