Ashamed

Yes, its been a been a while and yes I am very ashamed. The reason is as boring as ever, work. Work has been crazy but it has been very, very cool. We’re doing some work I’m really proud of for Dunfermline Building Society and some fantastic, jaw dropping work that Beth did for a pitch that I can’t talk about. Yet.
I’m also working on Cosmopolitan magazine of all things looking into the murky world of social media. I’ve been loving it, it is so interesting though I do have to agree with the most wise Steve Rubel that all media is media is media, social or otherwise. I like his style.
Social networks though, that’s an interesting place. We had a chat today at work, the first of many great debates, about social networks. It’s a selfish space, a place where people are nosy and all trying to find out about each other’s friends and acquaintances. It’s not a place that suits brand advertising unless it can help connect you. That’s the interesting part. How can brands connect you with people you care about? Do you want them to?
So. Social netorking. Lots and lots of places to do it. Who has the time to check all these feeds from Flickr, Facebook, Bebo, Digg, Mixx, Hi5, etc, etc, etc. It’s basically a hassle. I’ve been beta testing friendfeed for a while. It’s a website that brings all these strands together. I like it but I do feel that I’m getting overloaded with info and actually piling it all together is a real help but is too much. Also it doesn’t have an iPhone interface and one of the reasons that I’m blogging less is that my iPhone is really now where I spend most of my free knowledge time. I pick up tweets and do all of my RSS feeds from Google reader on the iPhone. It’s just easy.
The next debate at work is probably going to be about something on how advertising is dead. Online and offline. Is it?
Steelso :: Mar.31.2008 :: Clients, Creative, Equator :: 5 Comments »















