Had a very good meeting today with a potential client. Very early to tell if it's going anywhere but I really enjoyed the energy and possibilities that the project holds. It made me think of how I got into this business and how past experiences shape my current views on web design and the process that goes into that.
Bit of background: when I left school at 16 I went on a Youth Training Scheme in the
Village Theatre in East Kilbride. I was an apprentice technician and had a great 18 months or so learning the ropes. I applied and was accepted for the
RSAMD.
The RSAMD. 2 years of drinking, laughing and meeting some of the best people in the world. Oh yes, and learning bits about theatre too. After receiving my diploma (something that still baffles me considering) I then was fortunate to get a job at the
Tron Theatre in Glasgow as junior kack shifter to the senior kack shifter.
I progressed quickly becoming senior kack shifter to the Technical Manager, a sour faced swine by the name of McCall,
Nick McCall. Nick taught me so much about theatre and lighting design and laughing. He is by far the best LD that I have seen and worked for, his design for Good by CP Taylor was inspired and I was proud to be his deputy on all the productions we worked on. It's a great feeling to know that you are creating art. And I saved his life too!
Nick left the Tron to become an international play boy or localised lady boy or something and I became the Tron's lighting designer and technical manager. My artistic boss was
Michael Boyd, now artistic director at the RSC. The work that I am most proud of at the Tron was the adaptation of '
The Trick is to keep Breathing' by
Janice Galloway.
I loved 'The trick...' it was as liberating an artistic experience that I ever had in theatre. Michael was always a great director to work with as he knew what he wanted and he also trusted me to do my own thing without having to check with him. While that is very freeing it was also incredibly terrifying. Michael is great man manger and knows what buttons to push to get the best out of his people. I can't find any of the reviews of the production but was a great production to work on and with a great cast and crew. Even now Dave, who became my deputy, and I will get all pathetically sentimental about it. Even though he never got to go to Toronto. Heh.
Michael left the Tron, another director came in then I left the Tron in '97 to become a freelance lighting designer working mostly at the Brunton Theatre with
Mark Thomson. He had silly hair back then but in spite of that we did do some great work and I really enjoyed chin rubbing with Mark to create some great theatre.
In 1999 I had had enough. I had started doing web design at the Tron around 1995 and by 1999 I was getting more enjoyment doing websites for clients than running up and down ladders for people. Also out with the sweet, creative incubator that was the Tron I just wasn't good enough to cut the mustard in the Big Bad World.
So why the shift from LD to WD? Well the process is remarkably similar. As a web developer you are asking the same questions to a client that you would if you were a lighting designer to a director. Questions like, What are you trying to achieve, who are you trying to talk to, how will your text flow, what is the end result. All the time working collaboratively with each other to create the best possible experience, the right experience that the director/client is looking for. It was a simple shift. Instead of actors, scripts and sets you’re dealing with companies, mission statements and site design.
You are trying to create an emotional response using a technical medium. The client/director tend not to care about the guts behind the website/production, they just want it to produce the end result that they want.
They are both hugely collaborative process. In theatre you need to talk to the director, designer, actors, stage managers, etc to make sure that the whole production comes together. It's identical in web development. If there isn't a common goal, an end result and if no one shares ideas and inspirations then it'll all fall apart.
At biscuitmedia we aim to create great Internet experiences. At the Tron our job was to create great theatrical experiences. Experiences are emotional responses to what you are seeing or doing. Every new project is essentially a new production with new challenges to deal with.
So that's why I feel that the leap from theatre to web isn't really a huge one. I think it’s a logical progression and I'm grateful to have worked with so many great people in both my careers.
I get a bit passionate about this and that tends to get to sound a bit pretentious. It just that it’s what we try to create here at biscuitmedia and I like to share this information with client. Ususally doesn’t take 800 words though. What’s the best Internet experience you’ve had? I’d like to see your examples.
I’m going to lie down after spewing my mentalness. Dimitri, you calm down at the back!