What The Big Idea?
BBC Four have been showing a series of advertising related programmes to coincide with the broadcasting of Mad Men here in the UK. I’ve been loving a programme called The Hard Sell which is all about the promotion of selling certain products. The first one I saw was about promoting Cigarettes and Alcohol. Really interesting to see old ads that are part of you from the seventies and eighties. It also makes me love YouTube all the more as I can get to see these ads again.
But the big thing for me was when will there be the big idea for Internet advertising? Yes the nature of the advertising space is nowhere near the same the programme should just how bad the first TV ads were. You could say the same for most Internet ads. When will online media not mimic TV or film? What will a true Internet ad look like? Is this the best that we have? What will be the breakthrough moment that will define the media with the potential as an art form. Where’s our Guiness ad?
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