What makes a great agency? Passion
You can fake fun. You can fake insight. You cannot fake passion. You can’t. I’ve tried to fake it and failed. You can try for a while but then it’s just an act and it can be seen straight through.
Passion is the fire. It’s the difference between doing something and loving something. It’s the one thing that can make a new client decide to go with you rather than another agency. It should surround the client, it should be in the copy that is written, that artwork that’s presented and in the meetings that you have.
For me this is the most difficult attribute to qualify. You can’t make passion. It really comes from within and as such I don’t think it’s possible for me, or anyone, to tell you how to be passionate about your job. I do know that it makes all the difference in the world.
You can tell a great agency by the passion that the people you come into contact have for you and your work. That passion should exude in designs, in ideas. You’ll feel it when you see it.
Steelso :: Jan.04.2008 :: Good Agency, Uncategorized :: 2 Comments »
God help me from making a truly cheeky comment right now…
rb
When you love what you do, passion is a by-product.