Digging Deeper
Poor logo, it just can’t get a break. Ofcom gets the promotional film on the Internet removed after 22 people suffer epileptic fits after watching it, the design agency responsible for it blame the Olympic committee for not promoting it properly and London’s Lord Mayor says that the agency shouldn’t be paid for it.
It’s a nightmare. And while I support the agency for supporting the work I don’t think it’s the best idea in the world to start giving the client a public kicking for not displaying it properly. Surely the committee and the agency and any PR firm involved would’ve got togethe to manage this? It just adds more fuel to an already fierce fire if the sniping starts.
When I saw the video of the branding I could see it working a bit better than the static logo. The Olympic editor at the BBC gives a good analysis of the madness so far.
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