Steelso V6.0

All crazy here, good news and bad. Sadly we parted company from Knockhill Racing Circuit. While we had won the business and gone quite a way down the strategy route we got stuck in/on the design phase. Which is a shame. They’re now with someone else and while we would have loved to have finished our design process with them we respect their decision and hope that their new agency can flick their switches. Or shift their gears.

Upwards and onwards. A couple of meetings on the go this week and looking to make a couple of websites more conversational.  It’s interesting on how things change. About 8/9 years ago a big attraction in creating a website is that you could appear to be a large, almost faceless corporation online even though you were a one man band in Outer Nowhere.

Now the shift is having conversations on-line, making the connection between brand and customer more intimate. This seems to be the big push on technology. The question isn’t how can I talk to my customers but how can I listen. Big brands are looking for the one to one. Little brands looking to show care. Transparency.

If you’ve ever searched the web for a review of a product, a camera, a TV, anything then you’ve been part of that conversation. I found that I haven’t joined in many and I feel I should contribute more. I’ll be reviewing my camera for Amazon. Not a big deal, just trying  to be helpful and part of the chat.

Feeling invincible today. That makes me thoughtful.

The picture above was a bit of street art that I found in Ibrox. I’ve passed a thousand of those utility boxes and wish that every kid was given a box of chalk and told to brighten them up. I’m loving this work.

steelso :: Apr.19.2007 :: Clients, Cool, Thoughts :: 2 Comments »

Over Easter, Sam and I went off to Stockholm for a wee trip. I’ve been before for a stag weekend a couple of years ago. We had a great time and Sam started to learn more about my fondness for taking pictures of stupid things. Like shop window dummies. And hat shops. Hotel was great and the weather was fantastic. But sweet jebus, it was expensive for beer. I mean really! Oddly we never noticed this two years ago.

Still it is truly a great place and we had a ball. I am forbidden to mention Sam’s fan club though. Forbidden!

Bought Guitar Hero. For the kids. Really.

Off to see the guys from work after I do this. They are having a chat about work flow, processes, etc and given that I maybe an obstacle and also that I can’t keep my mouth shut in those kind of chats I’ve decided to let them do their thing then I’ll get my kicking after I have something to eat.

There is no way, no how, that we’re off to a strip club.

steelso :: Apr.12.2007 :: GRP, People, Pictures, Trips, Xbox 360 :: 3 Comments »

The lovely Steph pointed this wee note out to me last Thursday while we were walking on Sauchiehall Street. It was next to a shop with a six foot sculpture of a creature from Alien.

As she knows me so well Steph knew that I’d want to take a picture. And blog it. I found the note to be a really sweet and brave thing to do and I hoped that Elena found her man.

So intrigued was I that I decided to call her later to see if she had any joy. We had a wee chat and she sounded  very hopeful and positive that she would find her lovely man. I hope she does too. I’m going to call her tomorrow to see if her last ditch attempt worked. Good luck lady, good luck!

steelso :: Apr.11.2007 :: Big on Small, Cool, People, Social :: 6 Comments »