Viral Ads: It’s about the conversation
Interesting point I heard yesterday from Rocketboom (I love you Joanne, not in a really bad stalkery way, more in a geek love way, we could be happy. I’ll stop now) from a guy called Jeff Jarvis on how content isn’t king, design isn’t king, delivery isn’t king but the conversation is king when it comes to on-line marketing.
That is also backed up by this CNN article on Viral Marketing. My take on it is that the experience is king. If it’s not well written, well designed, well executed then no converstion will start. I totally agree with the conversation being hugely important but people have to have something they feel compelled to talk about first.
2 Comments to Viral Ads: It’s about the conversation
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Boy oh boy didn’t YOU hit the nail on the head!
rb
hoi! wee man….
did that trubblesum wee infection ever clear up? thon penny-sillin’s great, is it no?
any way: next time I’M being the boy - i dinnae cair wot yoo sai, itz ma shoat, aw rite?
that aside: ah’m in gleascae 16-18th oktobir - shall we huv a wee glass of ginger wine togethir?
yors as evverr THE FAT CLUMSY OAF…. for it is i!