Steelso vs Real Life

The Way Ahead

It’s taken some time but we’ve got it done! Below are the [tag]business objectives[/tag] for biscuit for the next year. There’s nothing earth shatteringly innovative here but as part of our model of being as transparent as possible. We all create these, had a good brain busting session make sure that we all agreed on them to help take us forward.
We’ve already started. Some of the objectives have been met and today the team are exploring some new projects to help in the future, the link sharing has started and the we’re all settig our personal objectives next week.

Any questions, thoughts, feedback? Let us know.

Vision

Biscuitmedia aim to always create outstanding Internet experiences that build profitable relationships between our clients and their customers.

Business Strategy

There are three main strategies to achieve this vision:

GROWTH – By growing in terms of staff, turnover and profit biscuitmedia can access larger, more profitable clients.

TECHNOLOGY – Being at the forefront of technology is vital to create great Internet experiences for our clients.

DEVELOPMENT – In a fast moving industry we must develop our team to ensure that they are abreast of all aspects of the Internet; design, development and customer usage.

Goals

1. To be a place that talented and innovative people want to work
2. To use Internet technologies in new and exciting ways that support our clients objectives
3. To be placed on major pitch lists
4. Win creative awards for our clients
5. To be financially secure

Objectives

Create a Creative biscuitmedia

• Inspiration is to be openly shared throughout biscuitmedia by sharing links, recommending websites, passing articles
• Create websites with different, relevant design styles
• Strategy and Design briefs are to be given by MD and HD to bm team so that the overview of the website purpose is explained and understood.
• Inspiration to be taken from anywhere, traditional media, digital media, GRP, other agencies.
• Del.icio.us page for biscuitmedia to be created to share on-line reading material
• Last Friday of every month to be used as ‘development’ days, to explore new coding, technologies, design. Brief to be produced before hand by HD + HDev.
• Subscribe to and read leading trade magazines
• Attend relevant industry events
• Celebrate our successes
• Ensure that our failures are as creative as our successes
• Engage in post project reviews

Creating Creative Clients

• Introduce new ways of using technologies to the client via external websites and through biscuitmedia.com and grp5.com websites
• Provide real world examples of biscuitmedia’s creative thinking to inspire the client and to increase the ‘comfort factor’ with clients on biscuitmedia’s abilities.
• Redesign biscuitmedia’s website in line with technology advances

Facilitating Current Clients

• Ensure that current clients still produce revenue for biscuitmedia
• Aftercare diary for clients to be reintroduced as soon as possible
• biscuitmedia to hold hospitality event for certain clients on a regular basis
• Ongoing maintenance plan to be created and introduced to clients
• Gain client feedback when projects are launched

Being Web 2.0 Aware

• Develop .Net reusable, efficient content management components
• Investigate and develop a technology strategy for the next year
• Create new biscuitmedia and GRP website that showcase new technologies

Business Development

• Biscuitmedia to work with GRP business development to add value to GRP’s proposition
• To produce a minimum of 30 proposal documents for new business per year
• Create a sales database of targeted companies that biscuitmedia want to work for
• Improve reporting of time spent on projects to ensure that projects are profitable and to improve future quotations
• Work in Progress to be produced on a fortnightly basis

GRP/Biscuitmedia Understanding

• GRP to hold small workshops on certain areas of GRP (account handling, media buying, production) to build greater understanding of various depts within GRP.
• Biscuitmedia to have a representative at GRP operation meetings.
• Biscuitmedia to have a representative on the GRP Social committee.
• GRP to attend biscuitmedia creative culture exercises
• Biscuitmedia team to actively and responsibly participate in GRP events.
• Add design briefs to kitchen wall in line with GRP’s approach
• Create internal newsletter on monthly basis

Marketing and PR

• To have at least one news story in The Drum magazine per month
• Attend at least two networking events per month
• Enter client work into industry awards when appropriate
• Create client mailing list

10 Comments to The Way Ahead

1. 

   something is goofy on the blog here.

   mogs
mogs on July 1st, 2006
2. 

   Goofy? How so?
Stewart on July 2nd, 2006
3. 

   I am seeing
mogs on July 2nd, 2006
4. 

   i think moggie means the way the post is up. do you mean for all this:
   
   to be visible on the post? it’s up after almost every line.

   impressive list. as a wee “visitor” to some of the biscuimedia sites…the *creative* aspect is totally met.
   class.
   and you know me…if *i* can navigate these sites and find what i’m looking for…you’ve done an awesome job there as well.

   *hugs*
debbie on July 2nd, 2006
5. 

   sorry to reiterate…mogs beat my post! *grins*
debbie on July 2nd, 2006
6. 

   oh hang it! it left out parts of what I said, should have known that could happen …

   I am able to see the codes for line breaks, & the “end difs” ~ though I do still see all the parts of the entry also.

   Is it just me?
mogs on July 2nd, 2006
7. 

   Biscuit Media’s objectives and goals are clear cut and concise. Congrats to your team on the Mauritius deal. Bet you’re chuffed. *grins*
   rb
rb on July 3rd, 2006
8. 

   Thanks for the heads up, I didn’t see the additional tags as I view this site through Firefox and IE7 Beta 3, not IE6. Should be sorte4d now though. Thanks again.
Stewart Steel on July 3rd, 2006
9. 

   
mogs on July 3rd, 2006
10. 

    ‘To produce a minimum of 30 proposal documents for new business per year ‘.

    Our VP always says if you’re not growing someone else is, so I’m sure just quantifying that objective puts y’all on a great track. Cool.
Maria on July 5th, 2006

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