Little Wisdom

Great

Four years ago I wrote a few posts about what makes a great agency. Looking back I don’t think that too much has changed in what creates a great agency but I do think my thoughts have matured a wee bit on them. We’ve been going through our own brand positioning process at Good, one that has been harder than we probably originally thought. What we’ve come up with is bang on but it is sometimes hard to articulate something that you just “do”. 

But I do think it is important to refresh yourself in what makes the place you work great. That, to me, is the main reasons that clients come to you and, more importantly, stay.

So. The first thing I’ll be talking about what makes a great agency is probably the most obvious. So obvious in fact that I missed it the first time round. People.

People use Internets a lot when not at desks shock. →

Give people the means to consume more data and then be surprised that they actually consume shit loads more data. I really don’t know how I feel about this being some kind of “Occupy the Downlink” vibe. My initial reaction of dry puking in my mouth. May stay like that. I’ll let you know. 

(Source: )

Pinterest for guys... →

Pinterest? Wha? It’s only the next, coolest new social medja place this month. Bet you’re delighted! Anyway, it’s supposedly full of the ladies and if you’re a guy, like me, you may feel feart. You probably won’t though. Anyway, here’s a cheeky guide to sort you out. You’re welcome. 

Carriers hate you. →

This pisses me off. Where is the loyalty created if I have to upgrade my phone because I’m being denied features rather than I want new hardware. It’s short sighted and it’s wrong. It makes me mad. I love Windows Phone 7 but it would hulk me right out if I had to wait for a software upgrade because of the carrier’s choice. Raging.

The Screamover →

Love Gary Oldman. Love.

Spy planes are cool. →

I want one. 

(Source: BBC)

Creative Scheduling →

Probably one of the most important elements that’s ignored/misunderstood in agencies. IMHO of course.

Insert Line About Poking Here →

30% of all divorces cite Facebook as a problem? Really? I just think people can’t come up with imaginative excuses. “Use of penis was no longer exclusive” maybe? 

The Power of M&M's →

And at least once, Van Halen followed through, peremptorily cancelling a show in Colorado when Roth found some brown M&M’s in his dressing room. This turned out to be, however, not another example of the insane demands of power-mad celebrities but an ingenious ruse.

Often viewed as utterly diva behaviour but this “demand” highlights a lovely bit of rational thinking.

Screen Technology is Cool →

In the ultimate future of display technology, there is no display. We will communicate with images that are in our minds already.

Love this shit.